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Privacy Policy & Cookie Policy

This page contains the Privacy Policy and Cookie Policy for Pricing Strategy Partners Limited; please read it carefully as it contains important information.

1.Privacy Policy




This is the Privacy Statement and Policy (“Privacy Statement”) for Pricing Strategy Partners Limited ("PSP").


PSP understands that your privacy is important. PSP is committed to protecting your privacy and personal information you provide or as you access and use materials on website (the "Site"), including the Site subscription pages or other websites or apps that post a link to this Privacy Statement.


PSP may, in its discretion, amend this Privacy Statement from time to time. This Site may contain links to external sites which are not governed by this Privacy Statement. PSP does not take responsibility for the privacy practices of any third-party sites to which we link. We encourage you to review the privacy policies of any such sites before you submit information there.


1.2.Your acceptance of this Privacy Statement


Please read this Privacy Statement carefully. By browsing the Site or expressly consenting, where required under applicable privacy laws, you agree to be bound by this Privacy Statement.





PSP’s approach to data protection is outlined below; in broad terms, it outlines how we collect, store, use, share and dispose of personal information. It sets out how you may access and seek correction of your personal information or raise concerns about a misuse of your personal information. If you have any queries about our processing of personal data, please use the Get In Touch form on the Contact page:


PSP complies with the principles of the General Data Protection Regulation (Data Protection Act 2018) which means it:


  • Processes personal data lawfully, fairly and in a transparent manner.

  • Collects personal data only for specified, explicit and legitimate purposes.

  • Processes personal data only where it is adequate, relevant and limited to what is necessary for the purposes of processing.

  • Keeps accurate personal data and takes all reasonable steps to ensure that inaccurate personal data is rectified or deleted without delay.

  • Keeps personal data only for the period necessary for processing and is then removed and securely deleted

  • Processed in a manner that ensures appropriate security of the personal data; it is stored in secure systems and only transferred by secure means

  • Is accountable for the data



1.4.Information that we collect and how we use it


The purposes and uses of your personal information will depend on the use of the Site and the personal information provided. We process your personal information:


  • For the purposes of safeguarding the legitimate business interests pursued by PSP. This includes:

  • Communicate with you and manage your requests in relation to your account, subscriptions to PSP newsletters, publications, events and survey participations

  • Tailoring your experience at the Site with relevant PSP materials

  • Understanding the Site’s user population, identifying subject areas of interest, and determining whether the Site is designed to work with the computer settings of a majority of our visitors

  • Measuring and improving the effectiveness of PSP marketing programs across different channels

  • Improving our web content and navigation

  • Informing you about updates to the service and notifying you about other products and services offered by PSP that may be of interest to you, including information regarding publications and events and track email engagement activity for internal use only.


  • On the basis of your consent where required under applicable privacy laws. Insofar as you have granted us consent to the processing of personal information for specific purposes, the lawfulness of such processing is based on your consent. You may withdraw your consent at any time by using the Get In Touch form on the Contact page:   


  • For compliance with a legal obligation. This includes anti-fraud and anti-money laundering measures as well as tax and social security requirements.



1.5.Company website


When you visit the website, we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out such things as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, any attempt to find out the identities of those visiting our website. For further details please see: Google Analytics privacy policy.


We use Wix for our website and blog hosting.



1.6.Social media interactions


We use LinkedIn as our social media channel.


1.7.Links to other websites


This Site contains links to other Web sites that are not operated by PSP.


PSP is not responsible for the privacy practices or the content of any non-PSP web sites to which we link from the Site. We are not responsible for the protection and privacy of any information you provide whilst visiting other websites and sites not governed by our Privacy Statement. We cannot control the content or security of such websites. We cannot be held responsible for any loss or damage incurred by a user as a result of visiting such websites. No links are intended to be, nor should be construed as, an endorsement of any kind by us of that other website.



1.8.Data requests


In certain circumstances, data subjects have the right to restrict or object processing. They also have the right to see information held about them. If you want to make a request for access to data or to have other data rights observed, please use the Get In Touch form on the Contact page:

2.Cookies Policy





This is the Cookies Policy for Pricing Strategy Partners Limited ("PSP").


Advertising cookies (or targeting cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on this Site, such as ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality. Third parties provide these services in return for recognising that you (or more accurately your device has) have visited a certain website. These third parties put down advertising cookies both when you visit our Site and when you use their services and navigate away from our Site.




By using the site you consent to the use of these cookies for advertising and analytics.


If you prefer to avoid the use of cookies on the website, first you must disable the use of cookies in your browser and then delete the cookies saved in your browser associated with this website. You may use this option for preventing the use of cookies at any time.


If you do not accept our cookies, you may experience some inconvenience in your use of the website and some features may not function properly.


If you would like to delete cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser.





The site is hosted by Wix and uses Google Analytics.  We use LinkedIn as our primary social media channel.



2.3.1.Google Analytics


Google Analytics uses a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google. ‘_ga’, the main cookie used by Google Analytics, enables a service to distinguish one visitor from another.


Google Ad's privacy policy:


Google Analytics cookie details:




Wix uses cookies to monitor and analyze the performance, operation and effectiveness of Wix's platform and to help improve the user’s experience


Wix’s privacy policy:


 Detials of Wix’s cookies:





LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. These cookies enable behavioral advertising and analytics by LinkedIn.


Linkedin’s privacy policy:


LinkedIn’s Cookie Policy:




2.4.Third party websites


This cookies policy does not cover third party websites; wase note that this cookies policy does not apply to, and we are not responsible for, the privacy practices of third party websites which may be linked to this Website.


Changes to the Cookies Policy


We may update this cookies policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies.




2.5.Contacting Us


If you have any queries, please use the Get In Touch form on the Contact page:

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